Fancy Feast Petites

Concept / Print / Digital / E-commerce / Social Media / Merchandise Display / Photoshoot Direction

Fancy Feast Petites launched in February 2021 as Purina’s innovation in single serve wet cat food. I lead the art direction of the program, which highlighted the packages unique ability to snap apart into two servings.

Responsibilities: Building a style guide for launch in collaboration with a partner agency, creating digital ads, social posts and stories, designing e-commerce and website pages for the six new formulas, organizing and art directing a photoshoot, art directing video animation, creating in-store displays and print promotions and managing Freelance Designers, Art Directors and Production Artists.

Petites_PortfolioArtboard 1 copy 5.jpg

Print

Petites_PortfolioPRINT.png

Digital & Social

GIF Animation

E-commerce

Petites_PortfolioECOMM.png

E-commerce / Enhanced Content

FancyFeast.com

Photoshoot

Photography by Ashley Gieseking.

Petites_PortfolioPHOTO-3.png