Every Ingredient Has a Purpose Initiative

Concept / Website Design / Photoshoot Direction

Every Ingredient Has a Purpose is a Purina initiative focused on providing transparency around ingredients in their pet food. I art directed the photography style and iconography that is currently being used on Purina.com. The ingredient photoshoot lasted several weeks and we captured everything from chicken, to carrots, to pea protein.

Photography by Steve Adams Studio

Icon Set Illustrated by Tim Boellars

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Photography and Icons on Purina.com