Fancy Feast Feastivities 2020 Holiday Ornament

Concept / Product Design / Digital

As part of a 35+ year tradition, Fancy Feast develops a unique holiday ornament each year. The 2020 ornament was designed to combine the classic white Fancy Feast cat with a heart shape to tie back to the tagline “Love is in the Details.” Accents are purple because proceeds from the ornament orders went towards the Purple Leash Project to help build pet-friendly domestic violence shelters.

I designed the ornament and box, worked with 3D artists and vendors, and designed the website and style guide.

2020 Ornament & Box

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Ornament from final to sketch

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Prototype Direction

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Prototyping Phase

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FancyFeast.com

Feastivities Style Guide